August 31, 2007 by Canadian Underwriter
Guy Carpenter & Company, LLC has launched a new branding campaign, Capital Ideas, and has announced that its logo will change to bring the look in-line with that of parent company Marsh & McLennan Companies (MMC).
The new campaign – including print, direct mail, event marketing and online components – features an origami theme that uses global currency to demonstrate how capital can be used more creatively and effectively, a Guy Carpenter release says.
Beginning on September 10, all communications bearing the Guy Carpenter name will adopt a new look, changing its colour from green to blue and adopting a unified graphic treatment for its logo that includes MMCs other operating companies.
In an analysis of reinsurers statutory underwriting results conducted by the Reinsurance Association of America (RAA), a group of 22 U.S. property-casualty reinsurers wrote $12.2 billion [approximately Cdn$12.87 billion] of net premiums during the first half of 2007.
This marks a decrease of $7.5 million [approximately Cdn$7.92 million] over the same period in 2006.
The combined ratio for the group was 90.0% for the first half of 2007, an improvement from the 96.5% combined ratio reported for the same period in 2006.
The combined ration is attributable to a 62.8% loss ratio and an expense ratio of 27.2%, an RAA statement says.