May 17, 2021 by CAA Insurance Company
Having a social media strategy is a proven approach that supports numerous business objectives such as growth, engagement, brand loyalty, SEO, and more. And with 25.35 million users in Canada, it makes sense that people’s buying decisions can be strongly influenced through social media.
Are you, as a broker, taking advantage of its full marketing potential? Whether through purely organic content, or dabbling in paid advertising, social media offers numerous inherent benefits, including:
Plus, it’s one of the most budget-friendly marketing tactics out there… organic content is free!
You may already be paying to advertise one or more platforms, and hope this is enough to attract the business you want. But are you supporting these efforts by posting original content, responding to feedback, and sharing the stories of others? Social media is a conversation and an opportunity to build relationships. It offers a way to understand what is meaningful and matters to consumers. You can learn about your business landscape and environment, consumer concerns and what can make you stand out among the competition.
No matter where your brokerage sits on the social media spectrum, your strategy should start with some basic planning. It’s important to identify your business challenge(s) and then determine what you want your social media strategy to look like in response. It can’t just be to grow your business – this limits your opportunity. Consider where you want to grow your business, what types of customers you want to attract, and what specifically you want to sell. And then develop your strategy to show consumers why they should choose your business.
Once your research is done, you’ll have a stronger understanding of what you should say in a way that creates value for consumers. Take this, along with messaging that is based on your business objectives, and begin the conversation.
When developing your social media marketing strategy, prioritize the efforts and tactics that will best meet your goals. By doing the work to plan based on your objectives, and by following these strategic steps, you will see the positive results that social media can offer your business.
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