Canadian Underwriter


Guy Lecours is the new COO of L'Unique and Unica
News AppointmentsInsuranceProfessional Development

New senior executive for two major P&C brand names

November 2, 2022 by Jason Contant

Insurance industry veteran Guy Lecours has been appointed chief operating officer of L’Unique and Unica, effective Nov. 21. Christian Fournier, executive vice president and lead of property and casualty insurance at Beneva, announced the appointment Wednesday. Lecours succeeds Yves Gagnon,

News InsuranceMergers and Aqcuisitions

How Beneva is promoting its direct brand at this Quebec event venue

December 3, 2021 by Greg Meckbach

Canada’s largest mutual insurer is promoting its new Beneva direct-to-consumer brand by being a major sponsor of Quebec City’s major junior hockey team and official presenter of the Videotron Centre’s calendar of events. Beneva announced Thursday a partnership with Quebecor

News BrokersInsuranceMarkets / CoveragesMergers and Aqcuisitions

What the future holds for Unica, L’Unique, La Capitale and SSQ brands

November 11, 2021 by Greg Meckbach

Beneva plans to replace its La Capitale and SSQ direct-to-consumer brands but it’s business as usual, for the time being, for the broker-distributed Unica and L’Unique brands. “As of today both L’Unique and Unica are brands that exist in the

News AnnouncementsMergers and Aqcuisitions

How La Capitale and SSQ came up with its post-merger brand name

December 3, 2020 by Greg Meckbach

La Capitale and SSQ Insurance, two Quebec-based mutuals that merged this past July, announced Thursday they plan to go to market as Beneva. “Beneva is an invented word. You won’t find it any dictionary,” said Jean-François Chalifoux, CEO of La