Keyword
brand
Why you need to define your personal brand early in your career
March 16, 2021 by Jason ContantDefining your personal brand early in your insurance career path can pay dividends in the long-run, viewers attending an Insurance Institute of Canada webinar heard recently. Three-quarters of lifetime earnings are defined within the first 10 years of a person’s…
Insurer-owned agency re-launches its brand
July 16, 2018 by Greg MeckbachA hairy black dog wakes up, yawns and waddles down the stairs, knocking a photo askew as it goes. So begins RSA Canada’s latest video, depicting a “brand relaunch” of Johnson Inc. Using the hairy black dog as an ambassador “is…
Insuring your client’s reputation against cyber breach? Good luck with that.
April 14, 2018 by David GambrillBusinesses wishing to insure their brand reputations against a cyber breach are going to find a hard time finding policies to cover that. “This is a huge area of concern for insurance,” says Catherine Evans, vice president-FINPRO at Marsh Canada…
Desjardins outlines 18-month plan to re-brand State Farm
November 22, 2017 David Gambrill, Editor-in-ChiefState Farm’s brand name in Canada will transform to Desjardins Insurance over an 18-month phased transition period starting in May 2018 and concluding by late 2019, Desjardins executives told Canadian Underwriter Wednesday. The re-brand will put the Desjardins Insurance name…
State Farm’s brand name to disappear in Canada
November 21, 2017 David Gambrill, Editor-in-ChiefSay goodbye to the State Farm brand name in Canada. Desjardins announced Tuesday that the former State Farm Canadian business will gradually be rebranded Desjardins Insurance. The brand transition will officially begin on May 1, 2018, and will be completed…
Worldwide wearable device sales to grow 16.7% in 2017 to 310.4 million units: Gartner
August 28, 2017 by Canadian UnderwriterResearch and advisory company Gartner, Inc. is forecasting that 310.4 million wearable devices will be sold in 2017, a 16.7% increase from last year. Sales of wearable devices – including smartwatches, fitness trackers and other smart devices – will generate…
Roger Dunbar appointed to lead Sonnet
August 11, 2017 by Canadian UnderwriterSonnet Insurance Company announced on Friday that Roger Dunbar has been appointed to lead the company, Economical Insurance’s digital direct channel, effective Monday, Aug. 14. “With a career focused on digital innovation and improved customer experience, Dunbar will lead a…
Multiple access points for single customer to obtain electronic communications could be detrimental to Ontario consumer: IBAO
June 16, 2017 by Canadian UnderwriterCreating multiple access points for a single consumer to obtain electronic communications, including e-documents, could be detrimental to the Ontario consumer, the Insurance Brokers Association of Ontario (IBAO) argued in a position paper released on Thursday. IBAO released the paper,…
Sonnet ‘first step in a multi-step journey’: Economical’s SVP and chief marketing officer
April 10, 2017 Jason Contant, Online EditorFully online insurance company Sonnet is the “first step in a multi-step journey” and the learnings from that process will be applied back to other parts of Economical Insurance’s business, Economical senior vice president and chief marketing officer Michael Shostak…