Insurers are between a rock and a hard place when it comes to changing the way they do business, because of the risk of harming broker relationships, investment costs, and, at the end of the day, the current system works,…
Part One explored why people buy online, and digital advantages. Now we look at whether or not the insurance product has become commoditized. As digital marketplaces continue to commoditize products, it’s time to look at this industry and wonder…
In the first of a two-part series, we look at what pushes people to buy online and how today’s digital realities push insurance towards commoditization Insurance markets are betting Generation Z will drive the purchasing of insurance policies online. Gen…