What are some of the biggest barriers facing brokers looking to cross-sell? Access to market, high rates and underwriting practices (such as asking 30-40 questions on a renter’s policy) are the main culprits, said Jeff Roy, president and CEO of…
Sales and customer service staff – whether they are in the broker or direct distribution channel – need to understand that by not cross-selling, they are passively indicating to a client that they’re better-served having their business elsewhere, a Wawanesa…
Cross-selling is a huge untapped potential for insurers, particularly since consumers overwhelmingly want a single insurer to meet all of their policy needs, according to a new survey. Insurers frequently contact their customers, though rarely for cross-selling. In Canada only…