Keyword
Marketing
Instagram and TikTok are new tools for engagement
September 8, 2021 Brooke SmithIn a world where many insurance brokerages offer the same products, trying to stand out can be a challenge. “One of the main things we’ve been trying to do more of — especially in the last year or so —…
How this broker is turning social media posts into sales
August 26, 2021 Canadian Underwriter StaffWhen it comes to their social media marketing, many brokers still forget the customer — which is why such efforts aren’t turning into sales, a digitally savvy broker says. “It’s one of the most common mistakes brokers make when posting…
Lessons learned in a year when strategy changed on the fly
July 16, 2021 by Adam MalikUnderstanding the relationship between your in-person and online communities is a lesson that one brokerage is taking away after 16 months of change when it comes to marketing and attracting new clients. COVID-19 was declared a global pandemic on March…
How this brokerage pivoted to forge community ties online
July 6, 2021 by Adam MalikWhen a global pandemic shut down in-person events, one brokerage created a new communications strategy to reach people where much of the world shifted — online. For Antigonish, N.S.-based brokerage AA Munro Insurance, it was important to tell their clients,…
Forget data: The case for going with your gut instinct
June 8, 2021 by David GambrillData analysis may be held up as the gold standard for making sound business decisions. But a recent study suggests gut instinct — when backed up by simple decision aids — may actually be better in situations of high uncertainty.…
Building your Brand
May 4, 2019 Brent Closs, Director, B2B marketing, Insurance, CAA Club GroupYou can help your business grow by better managing the business of marketing. Here’s how…
Digital and app users not waiting around, quick to bail on non-responsive service: Australia research
August 2, 2017 by Canadian UnderwriterA huge divide exists between consumer expectations of their digital service experience and what is being delivered, with three-quarters of recently polled consumers in Australia reporting they will stop trying a digital app or service within a minute if it…
Two Ontario, two Alberta brokerages join BrokerLink
May 5, 2017 by Canadian UnderwriterBrokerLink has welcomed four brokerages – two in Ontario; two in Alberta – to the fold in a move that expands the company’s reach while providing the four brokerages and their employees greater access to resources and opportunities. The brokerages…
Analytics single greatest disruptor to Canadian insurance industry: survey
April 4, 2017 by Canadian UnderwriterAnalytics is the single greatest disruptor to the Canadian insurance industry today, according to 65% of executives polled for a recent survey by Insurance Nexus, a division of FC Business Intelligence. Insurance Nexus reported on Tuesday that it recently surveyed…
Gap exists between opportunity, willingness to take part in usage-based insurance programs in U.S.: LexisNexis
August 25, 2016 by Canadian UnderwriterThere is an apparent gap between polled U.S. drivers who are open to taking part in usage-based insurance (UBI) and those who are provided the opportunity to do so, suggest survey results released today by LexisNexis Risk Solutions. That disconnect…