Canadian Underwriter

Mitchell & Whale

A river overflows it's banks during heavy rains. A yellow house is pictured to the left of the river and trees line the center of the image.
News BrokersInsuranceMarkets / Coverages

How brokers are affected by carriers competing on flood maps

March 16, 2022 by Alyssa DiSabatino

Add a single flood map to the wish lists of several brokers, who are having a tough time dealing with individual insurance companies competing on flood maps. A Canada-wide flood map has yet to be implemented across the industry, and

Billboard saying 'rebranding' with sunrise in the background
News Insurance

Expanding brokerage announces rebrand, new approach to insurance

February 16, 2022 by Jason Contant

Ontario brokerage Mitchell & Whale Insurance Brokers has announced it is rebranding its company under the new name Mitch.  Announced on Valentine’s Day, the rebrand will officially launch in late March and will be accompanied by a new value proposition

News Insurance

Online client reviews can help your brokerage

October 27, 2021 Brooke Smith

Bad publicity is still publicity, provided you take it seriously and handle it correctly. “Reviews let us see how we’re doing and allow other potential customers to see how we’re doing in creating the best possible experience for our customers,”

News Brokers

Mitchell & Whale’s bold new plan to become a Top 20 brokerage by 2030

May 12, 2021 by Greg Meckbach

By aiming for a customer experience that consumers expect and receive from non-insurance companies, Mitchell and Whale is planning to become a Top 20 national broker by 2030. “We are not targeting an experience that we know exists inside of

News BrokersInsuranceTechnology

Why this award-winning brokerage doesn’t use an online quoting platform

August 27, 2019 by Jason Contant

In today’s day and age, a brokerage definitely needs an online quoting platform to stay ahead of the pack, right? Not according to Whitby, Ont.-based Mitchell & Whale Insurance Brokers. The brokerage ran an online auto insurance quoting engine for

News BrokersInsuranceTechnology

Why this broker takes exception to usage-based auto insurance app

June 19, 2018 by Greg Meckbach

Usage-based insurance has raised the profile of insurers on consumers’ electronic devices, and this could be bad news for some brokers. Several auto insurers are using UBI to offer discounts based on data gather from telematics. That technology lets insurers

News InsuranceMarkets / CoveragesTechnology

Brokers succeeding with chatbots, refund portals, text messaging: InsurTechTO panel

November 8, 2017 Greg Meckbach, Associate Editor

Brokerages looking to expand should be prepared to invest in technology and think differently, but innovation does not necessarily require a huge investment, speakers suggested Monday during InsurTechTO. “Know what you want to be and how you want to get