Add a single flood map to the wish lists of several brokers, who are having a tough time dealing with individual insurance companies competing on flood maps. A Canada-wide flood map has yet to be implemented across the industry, and…
Ontario brokerage Mitchell & Whale Insurance Brokers has announced it is rebranding its company under the new name Mitch. Announced on Valentine’s Day, the rebrand will officially launch in late March and will be accompanied by a new value proposition…
Bad publicity is still publicity, provided you take it seriously and handle it correctly. “Reviews let us see how we’re doing and allow other potential customers to see how we’re doing in creating the best possible experience for our customers,”…
By aiming for a customer experience that consumers expect and receive from non-insurance companies, Mitchell and Whale is planning to become a Top 20 national broker by 2030. “We are not targeting an experience that we know exists inside of…
In today’s day and age, a brokerage definitely needs an online quoting platform to stay ahead of the pack, right? Not according to Whitby, Ont.-based Mitchell & Whale Insurance Brokers. The brokerage ran an online auto insurance quoting engine for…
Usage-based insurance has raised the profile of insurers on consumers’ electronic devices, and this could be bad news for some brokers. Several auto insurers are using UBI to offer discounts based on data gather from telematics. That technology lets insurers…
Brokerages looking to expand should be prepared to invest in technology and think differently, but innovation does not necessarily require a huge investment, speakers suggested Monday during InsurTechTO. “Know what you want to be and how you want to get…