Canadian Underwriter

Keyword
omnichannel

News Technology

Omnichannel is dead. Here’s why you need a multi-experience strategy

June 11, 2019 by Jason Contant

Companies looking to enhance their digital strategy should follow a four-step model to deliver a multi-experience rather than an omnichannel experience, Jason Wong, VP analyst at research and advisory firm Gartner, said recently. There are various definitions for omnichannel, but

News InsuranceTechnology

Why insurers should invest in omnichannel strategies

December 19, 2018 by Jason Contant

With strategic investment in digital initiatives and omnichannel, insurers can become more customer-centric, achieve growth and lower costs, Ernst & Young (EY) said recently. Digital and omnichannel is one of five key issues and trends that should be on the

News InsuranceTechnology

Is 2019 the year of hyper-personalized, omnichannel insurance in Canada?

December 12, 2018 by Jason Contant

Meeting consumers where they already are by moving towards an omnichannel strategy is one of the trends that will reshape the Canadian insurance industry in 2019, a market intelligence agency predicts. The application programming interface (API) mindset and integrated omnichannel

News Technology

Google, Big 4 accounting firm dive into omnichannel insurance game

June 11, 2018 by Greg Meckbach

Google and KPMG LLP are targeting insurers with clients who want to communicate in a variety of ways – whether by phone, email, text message or even snail mail. KPMG recently announced Intelligent Interactions, available now, which KPMG is offering