As insurers and brokers increase their efforts to go digital, consumers still say they want an omni-channel and personalized experience, according to Ipsos survey results of more than 13,000 Canadian adults. “The preference to buy directly from the [insurance] company…
Companies looking to enhance their digital strategy should follow a four-step model to deliver a multi-experience rather than an omnichannel experience, Jason Wong, VP analyst at research and advisory firm Gartner, said recently. There are various definitions for omnichannel, but…
With strategic investment in digital initiatives and omnichannel, insurers can become more customer-centric, achieve growth and lower costs, Ernst & Young (EY) said recently. Digital and omnichannel is one of five key issues and trends that should be on the…
Meeting consumers where they already are by moving towards an omnichannel strategy is one of the trends that will reshape the Canadian insurance industry in 2019, a market intelligence agency predicts. The application programming interface (API) mindset and integrated omnichannel…
Google and KPMG LLP are targeting insurers with clients who want to communicate in a variety of ways – whether by phone, email, text message or even snail mail. KPMG recently announced Intelligent Interactions, available now, which KPMG is offering…