Canadian Underwriter

Keyword
social media

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News Insurance

Instagram and TikTok are new tools for engagement

September 8, 2021 Brooke Smith

In a world where many insurance brokerages offer the same products, trying to stand out can be a challenge. “One of the main things we’ve been trying to do more of — especially in the last year or so —

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News Insurance

How this broker is turning social media posts into sales

August 26, 2021 Canadian Underwriter Staff

When it comes to their social media marketing, many brokers still forget the customer — which is why such efforts aren’t turning into sales, a digitally savvy broker says. “It’s one of the most common mistakes brokers make when posting

News Insurance

Paid Why should we be social on social media?

May 17, 2021 CAA Insurance Company

Having a social media strategy is a proven approach that supports numerous business objectives such as growth, engagement, brand loyalty, SEO, and more. And with 25.35 million users in Canada, it makes sense that people’s buying decisions can be strongly

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Using pics in social media investigations? Here’s one thing you need to do…

May 6, 2021 by Greg Meckbach

Claims professionals who rely on videos and photos obtained through social media investigations need to make sure that evidence can be backed up as authentic, Virtual Symposium B.C. speakers suggest. There are several reasons why a social media investigation is

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How social media can be a cyber attack vector

January 15, 2021 by Greg Meckbach

Cyber criminals are increasingly targeting workers through applications such as LinkedIn, WhatsApp, Facebook and Twitter, McAfee LLC warned in a report released Wednesday. Traditionally, cyber criminals have relied heavily on phishing as a way to target individual employees, McAfee chief

News Insurance

Why insurers joined Facebook ad boycott

July 13, 2020 by Adam Malik

Canadian insurers are taking part in a month-long campaign to halt advertising on Facebook and its companies to send a message to the social media giant about its practices in allowing hateful content and misinformation to be spread on its

News Insurance

How speed has changed the game for risk managers

November 22, 2019 by Adam Malik

It doesn’t take long for comments that would be negatively received by the populace to go viral and that’s one of the newest challenges for risk managers and business leaders. Andrew Bent works in Washington, D.C., but it only took

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This social media risk lacks a mainstream insurance product

June 12, 2019 by Greg Meckbach

Want to place insurance that covers a client whose revenue suddenly plummets because of a disinformation campaign? This might be easier said than done, but one commercial insurer with a Canadian branch is hoping to change this. Right now, there

Feature

Time to socialize

May 4, 2019 Norah Black, Director, Marketing and Communications, Insurance Brokers Association of Ontario (IBAO)

Drive business growth by engaging with your clients through social media

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How you can scale your expertise through social media

January 25, 2019 by Jason Contant

Brokers may not want to invest heavily in social media, but a lot of opportunity exists at little to no cost. “It’s always a question of how do you scale your expertise; by using social media, you can just reach

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Why your brokerage needs an online presence

January 15, 2019 by Jason Contant

Brokerages looking to scale their expertise should focus their efforts online, says the CEO of a Vancouver-based company that helps brokers with automation solutions. “Externally, the new standard of engagement is online,” Jeff McCann, CEO of Digital MGA Marketplace Ltd.,

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How brokers can benefit from Instagram

November 30, 2018 by Greg Meckbach

Brokers should be using Instagram and other social media sites to establish themselves as “thought leaders,” Economical Insurance advises. “Instagram is a great channel to share content and share your team culture because at the end of the day, I