How Beneva is promoting its direct brand at this Quebec event venue
December 3, 2021 by Greg MeckbachCanada’s largest mutual insurer is promoting its new Beneva direct-to-consumer brand by being a major sponsor of Quebec City’s major junior hockey team and official presenter of the Videotron Centre’s calendar of events. Beneva announced Thursday a partnership with Quebecor…
What the future holds for Unica, L’Unique, La Capitale and SSQ brands
November 11, 2021 by Greg MeckbachBeneva plans to replace its La Capitale and SSQ direct-to-consumer brands but it’s business as usual, for the time being, for the broker-distributed Unica and L’Unique brands. “As of today both L’Unique and Unica are brands that exist in the…
How La Capitale and SSQ came up with its post-merger brand name
December 3, 2020 by Greg MeckbachLa Capitale and SSQ Insurance, two Quebec-based mutuals that merged this past July, announced Thursday they plan to go to market as Beneva. “Beneva is an invented word. You won’t find it any dictionary,” said Jean-François Chalifoux, CEO of La…