News Insurance

How this broker is turning social media posts into sales

August 26, 2021 Canadian Underwriter Staff

When it comes to their social media marketing, many brokers still forget the customer — which is why such efforts aren’t turning into sales, a digitally savvy broker says. “It’s one of the most common mistakes brokers make when posting…

News Insurance

How P&C can keep human connections within digital insurance

August 20, 2021 Canadian Underwriter Staff

While the COVID-19 pandemic has accelerated P&C’s digitization investments, the need for human connection within digital insurance should not be overlooked, a digital identity firm says. “As the insurance industry accelerates its pace towards digitization, we must keep in mind…

News Insurance

How directs may gain the edge when drivers purchase a car

October 13, 2020 by Adam Malik

Insurers need to form stronger bonds with various ancillary organizations involved in a car purchase, so that insurance isn’t the last thing on a consumer’s mind at the end of the deal, says an industry consultant. But in seeking out…