Brokers need to be more proactive in reaching out to their business and consumer clients, according to the Canadian Underwriter Trusted Advisor 2021 survey. Only 36% of business respondents — and a considerably smaller proportion of consumers (26%) — said…
When it comes to their social media marketing, many brokers still forget the customer — which is why such efforts aren’t turning into sales, a digitally savvy broker says. “It’s one of the most common mistakes brokers make when posting…
While the COVID-19 pandemic has accelerated P&C’s digitization investments, the need for human connection within digital insurance should not be overlooked, a digital identity firm says. “As the insurance industry accelerates its pace towards digitization, we must keep in mind…
Insurers need to form stronger bonds with various ancillary organizations involved in a car purchase, so that insurance isn’t the last thing on a consumer’s mind at the end of the deal, says an industry consultant. But in seeking out…