Trusted Advisor survey calls for more proactive broker contact
October 5, 2021 Jeff BucksteinBrokers need to be more proactive in reaching out to their business and consumer clients, according to the Canadian Underwriter Trusted Advisor 2021 survey. Only 36% of business respondents — and a considerably smaller proportion of consumers (26%) — said…
How this broker is turning social media posts into sales
August 26, 2021 Canadian Underwriter StaffWhen it comes to their social media marketing, many brokers still forget the customer — which is why such efforts aren’t turning into sales, a digitally savvy broker says. “It’s one of the most common mistakes brokers make when posting…
How P&C can keep human connections within digital insurance
August 20, 2021 Canadian Underwriter StaffWhile the COVID-19 pandemic has accelerated P&C’s digitization investments, the need for human connection within digital insurance should not be overlooked, a digital identity firm says. “As the insurance industry accelerates its pace towards digitization, we must keep in mind…
How directs may gain the edge when drivers purchase a car
October 13, 2020 by Adam MalikInsurers need to form stronger bonds with various ancillary organizations involved in a car purchase, so that insurance isn’t the last thing on a consumer’s mind at the end of the deal, says an industry consultant. But in seeking out…