Canadian Underwriter

Mechanical Specifications

Printed Offset, suddlestitched. Halftones – 133 line screen. Offset right reading, emulsion down, negatives required. An additional charge will be mode for the conversion of repro proofs, scotch prints, letterpress plates and artwork to offset negatives. Complete artwork with 2nd and 3rd colours registered by overlay acceptable.

 

Full Page (Trim size): 8 1/8″ x 10 3/4″ deep
Bleed should be 0.125 bleed on all sides
Full Bleed Page: 8 3/8″ x 11 deep”
Full Page (Safe Type area): 7″ x 10″
Double page spread (Trim size): 16 1/4″ wide x 10 3/4″ deep
Double page spread (Bleed size): 16 3/4″ x11 deep”
Double page spread (Safe Type area): 15 1/4″ x 10″ deep
Column width: 2 1/8″ (13 picas)
Double column: 4 5/8″ (27 picas)
Column depth: 140 agate linesColumns per page: 3 (13 picas)

DISPLAY ADVERTISING MEASUREMENTS

2/3 page: (Vert) 4 1/2″ x 10″ deep
1/2 page: (Island) 4 1/2″ x 7 1/4″ deep
1/2 page: (Horiz) 7″ x 4 7/8″ deep
1/2 page: (Vert) 3 3/8″ x 10″ deep
1/3 page: (Sq.) 4 1/2″ x 4 13/16″ deep
1/3 page: (Horiz) 7″ x 3 5/16″ deep
1/3 page: (Vert) 2 1/4″ x 10″ deep
1/4 page: (Horiz) 7″ x 2 1/8″ deep
1/4 page: (Sq.) 3 3/8″ x 4 7/8″ deep

U.S. advertisers and agencies, Please Note: For material to be shipped across the border, please ship via any Air Express company servicing Canada. For shipment valued at over $1200.00 commercial invoices are required by Canada customs.

Space Closing: 5th of preceding month
Material due: 10th of preceding month.