February 22, 2018 by Greg Dalgetty, Editor
This an edited excerpt from our December issue, where we talked to the CEOs of some of Canada’s largest insurers. Read the full story here.
Travelers Canada has its sights set on growing its TRAVELERS OPTIMATM personal auto product in 2018. The insurer introduced Optima to Atlantic Canada in August of last year, and broker feedback has been very positive, says president and CEO Heather Masterson.
“It’s been a successful launch to date and the feedback from our brokers has been tremendous, with growing excitement about its sophisticated individualized rating and competitiveness in the marketplace,” she says. Travelers Canada intends to start developing Optima for the Alberta market next. “We aim to have this product rolled out across the country in 2019.”
But that’s not all brokers can look forward to in the years ahead. Travelers Canada will be developing a digital platform designed to help brokers serve micro and small commercial business clients.
“The platform will allow brokers’ clients to self-serve, while still giving them access to a trusted advisor,” Masterson says. “We aim to build out the platform in 2018 for a launch in 2019.”
The insurer also plans to continue raising broker awareness around Travelers Risk Control On-DemandSM, a digital risk control service that allows brokers and clients to consult with experts on mitigating risks.
“[It’s] a real-time, on-demand virtual consulting platform that the broker or client can access directly and ask any type of risk control question and get an immediate response to put a plan in place,” Masterson says. “We’ll continue to promote the specialist-led benefits that this free platform offers our brokers and their clients.”
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This story was originally published by Canadian Insurance Top Broker.