APRIL Canada is Proud to Announce the Launch of its New Company Website
June 3, 2016 by APRIL Canada
APRIL Canada announces the launch of its new fully responsive and interactive corporate website today, to better help its broker partners.
“We are very excited to deliver this project”, states Katharine Baker, Strategic Marketing Director at APRIL Canada,” Our new site modernizes our brand image in line with our recent marketing activity and delivers increased functionality for our broker partners!”
“A lot of time and energy was put into this new website in an effort to ensure that it better reflects the current look and feel of our business, whilst also providing more information on our latest products, services and offers in the market.” Adds Nick Kidd, CEO APRIL Canada.” We’re really proud to bring this to market”.
Through the new site, Brokers are now able to send APRIL submissions directly through the website to receive a personalized response.
“This is a key step in transforming our business in the digital age”, adds Nick,”We enable our brokers to make submissions directly through the web (through standard applications) and will ensure a slick follow-up. It’s been great to see that many brokers discovered this new functionality before we even started communicating!”
“From this first step, we will continue to digitize our business making it easier and faster for you to engage with us. I’ve said before that it’s really key for MGA’s to enter into the digital era. We have, and continue to invest strongly in this area and I hope that each new build adds additional value for you, our broker partners”.
The site clearly lays out APRIL`s diverse product range, to make searching for products easier for Brokers. “The new website displays a large amount of information on our key products including a range of product feature sheets highlighting the details behind our product offerings”, adds Katharine, “Brokers can search for any of our products through a bespoke search tool, designed for their convenience”.
The site also details key information about the APRIL, including their new Broker Partnership Program. Through the `Become a Partner` page, brokers are able to make enquiries to APRIL about joining the program, thereby accessing a number of exclusive benefits, including a designated fast lane with prioritized treatment, an executive team contact and the choice of a preferred underwriter according to business priorities. “Partnering with Brokers”, say Nick, “is extremely important to APRIL`s continuing success. What we strive for is partnership. We are grateful to be receiving thousands of submissions every month; every one is a gift in my opinion, but we want to go a step beyond that and not only be a transactional market for our brokers.“
Brokers can also opt to receive the monthly company newsletter and email communications, which have been very well received across the industry, and access an insurance news blog with a number of articles posted online and in social media in the last year.
“We will continue to invest in building the news agenda,” adds Nick, “to ensure that we become a relevant source of news and information on the specialty market.
Other benefits of the new site include clear accessibility of contact details in case of a claim; the ability to contact key team members directly, details of the four offices across Canada and background on the company and its history.
“We hope you agree with us that the site looks fantastic and that you enjoy its increased functionality”, finishes Katharine, “To access the site, do please visit www.april.ca”
Information about APRIL Canada:
APRIL Canada is the largest independent MGA in Canada backed by worldwide expertise in providing innovative insurance solutions for your hard to place insurance risks. Our ambition is to change the image of insurance by keeping things simple. Offering different perspectives, we are specialists in niches of non-standard insurance. With over 40 highly skilled specialist underwriters, APRIL develops and offers a wide range of tailor-made products across personal and commercial lines for your clients` special risks. True to its values and commitments, customer relationships are at the heart of what we do. Teamwork and partnership between underwriters and insurance brokers are central to providing the beast solution for insured clients. A relationship that is truly built on trust enables us to provide the best possible coverage.
APRIL Canada has more than 130 employees, 4 offices Canada Wide, 45,000 Policy Holders and 2,500 Broker Partners. By choosing APRIL you can be assured of high quality advice and excellent service. We do not provide ready made products, but made to order solutions. For us, each risk is unique and deserves an in depth understanding. Drawing on these key assets- the ability to tailor products, the high level of service and driven by a strong entrepreneurial culture, a strong customer relationship is the centre of everything we do at APRIL.
Please find out more about APRIL Canada at www.april.ca.
You can contact as on info@april.ca or 1-855-745-1010.
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