Aviva Canada returns as a Full Partner of the Broker Identity Program
June 26, 2014 by Insurance Brokers Association of Canada
The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Aviva Canada is maintaining its support of the Broker Identity Program at the Full Partner level.
The program’s centre-piece is the BIP symbol known as the BIPPER. The symbol captures the value that insurance brokers bring their clients: choice, coverage, security and peace of mind. By investing in the program, Aviva Canada supports a campaign whose purpose is to raise awareness of the value of the insurance broker distribution network.
“Insurance brokers are the cornerstone of our industry,” said Aviva Canada President and CEO, Greg Somerville. “Once again we are proud to be working with the IBAC to promote the valued service that insurance brokers provide to Canadians.”
IBAC Chief Executive Officer Dan Danyluk added: “Aviva Canada has a long and well-established history and is a valuable partner to its brokers. Aviva supports the advisory role brokers play in dealing with consumers by providing unbiased, informed, and experienced knowledge in the insurance marketplace.”
Launched 25 years ago, the mission of the Broker Identity Program is to promote the value and professionalism of the insurance broker to consumers, insurers and governments. It is a branding campaign for over 35,000 insurance brokers.
About Aviva Canada
Aviva Canada is one of the leading Property and Casualty insurance groups in Canada providing home, automobile, recreational vehicle, group and business insurance to more than three million customers. A wholly-owned subsidiary of UK-based Aviva plc, the company has more than 3,000 employees, 25 locations and 1,700 independent broker partners. Aviva Canada and its employees invest in positive change including through the Aviva Community Fund and Eva’s Initiatives, its partner in Aviva’s global Street to School program to help homeless and other at-risk youth reach their potential.
For more information visit AvivaCanada.com, our blog or our Twitter, Facebook and LinkedIn pages.
About IBAC
Founded in 1921, the Insurance Brokers Association of Canada is a federation of 11 provincial and regional associations of property and casualty insurance brokers across Canada. These associations represent approximately 35,000 insurance brokers in virtually every community across the country. As a not for profit organization, IBAC is neither an insurance company nor does it sell insurance products or represent insurance companies.
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