MAGRATH, AB – Having spent the past two years developing a modern insurance experience to scale their business, Surex Direct has now taken aim at competing with the direct writers of insurance.
The customer facing quote process enables consumers to preview bundled rates, purchase through e-signature and have instant access to proof of insurance documentation. This unique outlook on transparent pricing grants consumers the capacity to know exactly what their best policy price is, and what coverages are included for that price.
“We pride ourselves on being able to provide the best insurance rates, while ensuring the customer service and advice side of the business remains in the broker channel,” Matthew Alston, COO & co-founder of Surex Direct, said. “Our process empowers our customers. Our goal is to make all aspects of the insurance process as simple as possible for the people we work with and for.”
Headquartered in Magrath, a rural Southern Alberta town, SurexDirect.com is Canada’s fastest growing online insurance provider. Since its inception in 2012, Surex Direct has written over $35 million in insurance premiums and provided policies for over 25,000 Canadians.
“We haven’t begun to scratch the potential of Surex Direct. We have simply proven our model. With this new platform, we have been able to improve our broker management system and are primed for exponential growth in the next few years,” Alston said.
“This new 2.0 version, affectionately named ‘Brix’, allows us to incorporate all the positives we’ve gleaned over the past three years and enhance the insurance purchase process – giving a superior customer proposition for Canadians,” Lance Miller, CEO & co-founder of Surex Direct, said. “We have taken the best of the direct market and the best of the brokerage market to create a product and service that appeals to all. This new platform is just the beginning of what we’re going to be bringing to the marketplace.”
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SurexDirect.com is a Canada-wide insurance provider. Surex Direct offers auto, home, business, life, travel, farm, ATV/motorcycle, trailer/RV, boat, condo and tenant insurance. For more information on getting an insurance quote, please visit SurexDirect.com or call 1-855-MYSUREX (1-855-6978739).
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