Canadian Underwriter

Elite Force Best Practices Producer Academy to be offered for 4th consecutive year by the Insurance Brokers Association of Canada (IBAC)

June 12, 2012   by Canadian Underwriter magazine

Toronto, June 2012 – The Insurance Brokers Association of Canada (IBAC) and its member associations are pleased to announce that the premiere sales training program for producers – Elite Force – Best Practices Producer Academy will be offered again in Toronto starting September 2012.

Elite Force – Best Practices Producer Academy is the most comprehensive insurance sales training program available in Canada. This 12-day, intensive sales training program (English only) is held over three days per quarter in Toronto, and covers the full spectrum of the sales cycle, from prospecting to data gathering and closing. The success of the first three sessions has created such a tremendous demand that IBAC is running a fourth session.

IBAC Chief Executive Officer Dan Danyluk said today:”Producer Academy meets the specialized needs of insurance brokers in ensuring the success and profitability of their business now, and well into the future. The program is built upon the principles of discipline, persistence and consistency – best practices that give producers a distinct competitive advantage when it comes to selling and serving customers.”

“For the brokerage, the initial investment in sponsoring a producer to attend the program pays off during the first year with improved commissions which continue to increase over time”, added Danyluk.

Producer Academy focuses on the critical skills that empower brokers in their interactions with customers, including prospecting, identifying and communicating with different personalities, relationship building, negotiation skills, time and stress management, presentation skills, and how to set, track and measure sales goals. Guest speakers are brought in – insurer CEOs and subject matter experts. To ensure the classroom learning is immediately reinforced, students are sent back to their brokerages each quarter with assignments designed to help them apply their new skills.

Applications for the next Elite Force – Best Practices Producer Academy are currently being accepted.

For further information or to apply, please contact:

Sandra Parker, Manager, Professional Development

Insurance Brokers Association of Canada

416-367-1831 or

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