April 15, 2013 by Insurance Brokers Association of Canada
The Insurance Brokers Association of Canada (IBAC) is pleased to announce that the Guarantee Company of North America (The Guarantee) has maintained its support of the Broker Identity Program at the Full Partner level.
The Program’s centre-piece is the BIP symbol known as the BIPPER. The symbol captures the value that insurance brokers bring their clients: choice, coverage, security and peace of mind. By investing in the program, The Guarantee supports a campaign whose purpose is to raise awareness of the value of the insurance broker distribution network.
”In a world where brand matters more than ever, the BIPPER is a key strategic asset for the broker channel and we are happy to be helping invest more in the broker brand!” said The Guarantee CEO, Alister Campbell.
IBAC Chief Executive Officer Dan Danyluk added: “We are delighted that the Guarantee Company of North America has again agreed to be a Full Partner. Our branding program continues to showcase that brokers offer the best advice to Canadians and the Guarantee Company of North America understands that.”
Launched 24 years ago, the mission of the Broker Identity Program is to promote the value and professionalism of the insurance broker to consumers, insurers and governments. It is a branding campaign for over 35,000 insurance brokers.
Founded in 1921, the Insurance Brokers Association of Canada is a federation of 11 provincial and regional associations of property and casualty insurance brokers across Canada.