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Intact remains a Full Partner of the IBAC Broker Identity Program for 2015


March 30, 2015   by Insurance Brokers Association of Canada

Broker Identity Program

The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Intact has maintained its support of the Broker Identity Program (BIP) at the Full Partner level.

The Program’s centre-piece is the BIP symbol known as the BIPPER. The symbol captures the value that insurance brokers bring their clients: choice, coverage, security and peace of mind. By investing in the program, Intact supports a campaign whose purpose is to raise awareness of the value of the insurance broker distribution network. 

“We are proud to once again support the Broker Identity Program, which customers and the industry have come to know and trust,” said Jean-François Blais, President of Intact Insurance. “As Canada’s largest broker-based insurance company, all of us at Intact Insurance have a deep appreciation and a high regard for the professional, valued and trusted advice that brokers provide to consumers.”

IBAC Chief Executive Officer Dan Danyluk added: “We are delighted that Intact has again agreed to be a Full Partner. Our branding program continues to showcase that brokers offer the best advice to Canadians and Intact understands that.”

Launched 26 years ago, the mission of the Broker Identity Program is to promote the value and professionalism of the insurance broker to consumers, insurers and governments. It is a branding campaign for over 35,000 insurance brokers.

About Intact

Intact Insurance is Canada’s largest home, auto and business insurance company, the choice of more than four million consumers. Its coast-to-coast presence and its strong relationship with insurance brokers mean the company can provide the outstanding service, comfort and continuity customers deserve. Intact Insurance (www.intact.ca) is a member company of Intact Financial Corporation (TSX: IFC), the largest provider of property and casualty insurance in Canada (www.intactfc.com).

About IBAC

Founded in 1921, the Insurance Brokers Association of Canada is a federation of 11 provincial and regional associations of property and casualty insurance brokers across Canada.  These associations represent approximately 35,000 insurance brokers in virtually every community across the country. As a not for profit organization, IBAC is neither an insurance company nor does it sell insurance products or represent insurance companies.


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