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Peel Maryborough Mutual Changes Name to Edge Mutual

September 14, 2015   by Edge Mutual Insurance Company

Edge Mutual Insurance Company

DRAYTON, ON – After 128 years of operation, the policyholders of Peel Maryborough Mutual Insurance Company approved a company name change that took effect September 1, 2015. Moving forward the company will operate under the new name Edge Mutual Insurance Company.

Company representatives asserted that there was no merger or acquisition that prompted the change to Edge Mutual, nor was there any change or proposed change to the mutual ownership structure. The company remains a pure mutual where every policyholder has the right to vote on key decisions affecting the company. 

Since Edge Mutual solely relies on a dedicated network of independent brokers, they were challenged to pinpoint a brand name that would not only resonate with stakeholders, but also [simultaneously] encapsulate the progressive nature of the company, the ongoing drive towards enhanced broker solutions, and that would mirror the value proposition offered by brokers.

For some local residents of north Wellington county, the change could be considered “well overdue” when factoring the historic roots of the previous Peel Maryborough name. The original company name was born from two local townships that amalgamated back in 1999 and no longer exist. While the company was started by local farmers in the Drayton area over a century ago, Edge Mutual now serves policyholders right across Ontario, with products ranging from personal lines and commercial lines to more specialized products geared to agribusiness and rural living. President and CEO, Ruth Donkersgoed commented “I’m very proud to be part of the Edge team. Having been with the company for 35 years I’ve watched the company successfully grow and progress. The launch of our new brand marks a fresh new beginning; a new chapter that acknowledges our rich history and promises an even brighter future.” 

The launch of the new brand coincides with an office building expansion that roughly doubles the size of the previous facility. With continued and steady growth over the years, the Board of Directors is intent on remaining loyal to the Drayton community, both as a corporate citizen and employer of insurance professionals in the region. Below is a rendering of the office expansion:

edge office 

Edge Mutual Insurance Company is a member of the Ontario Mutual Insurance Association and is also represented by the Ontario Mutuals™ umbrella brand.

About Edge Mutual Insurance Company:

Founded in 1887, Edge Mutual Insurance Company (formerly known as Peel Maryborough Mutual Insurance Company) operates out of a modern facility in the village of Drayton, Ontario, roughly 30 minutes north of Kitchener-Waterloo. They are a pure mutual company with just over 22 million in GWP, promoting insurance products in the province of Ontario through an independent network of licensed insurance brokers. Core products include residential, auto, farm, and small commercial lines. 

About Ontario Mutuals™:

Ontario Mutuals™ is a network of 42 separate community-based property and casualty (P&C) insurance companies that are owned by their policyholders. There are no stockholders. Ontario Mutuals™ have been providing solid, reliable insurance protection to Ontario communities for over 150 years. By jointly participating in a “Farm Mutual Guarantee Fund” that sees the solvency of any one member backed by the surplus of all other participating mutual companies, Ontario Mutuals™ represent one of the most secure insurance networks in the world.

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