November 2, 2015 by Canadian Underwriter magazine
Canadian Underwriter magazine’s October 2015 issue Digital Edition
Cover Story – ‘The Power of One’
“Mass personalization” has become a distinct trend. Today’s consumers increasingly expect companies to tailor offers, products and pricing to their unique situations and preferences. Property and casualty insurers in Canada are slowly finding ways to tap into the power of personalization.
Digital Edition below ↓
Archived Digital Editions: http://bit.ly/CUarchives