The Dominion remains a Full Partner of the IBAC Broker Identity Program for 2013
April 16, 2013 by Insurance Brokers Association of Canada
The Insurance Brokers Association of Canada (IBAC) is pleased to announce that The Dominion has maintained its support of the Broker Identity Program at the Full Partner level.
The Program’s centre-piece is the BIP symbol known as the BIPPER. The symbol captures the value that insurance brokers bring their clients: choice, coverage, security and peace of mind. By investing in the program, The Dominion supports a campaign whose purpose is to raise awareness of the value of the insurance broker distribution network.
“The Dominion has always been a strong advocate for the value that brokers offer to their clients.” said Brigid Murphy, President and CEO at The Dominion. “As the insurance landscape continues to evolve, it is increasingly important for brokers that their brand is clearly understood by consumers. We are happy to continue our support for the BIP Program.”
IBAC Chief Executive Officer Dan Danyluk declared that “The main objective of the Broker Identity Program is to promote to the politicians a brand that represents the value our profession brings to the consumer. Brokers are grateful of the support and vote of confidence they receive from The Dominion.”
Launched 24 years ago, the mission of the Broker Identity Program is to promote the value and professionalism of the insurance broker to consumers, insurers and governments. It is a branding campaign for over 35,000 insurance brokers. Founded in 1921, the Insurance Brokers Association of Canada is a federation of 11 provincial and regional associations of property and casualty insurance brokers across Canada.
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