Canadian Underwriter

The Guarantee Company of North America proudly continues its participation in the Broker Identity Program for 2014

April 9, 2014   by Insurance Brokers Association of Canada

The Insurance Brokers Association of Canada (IBAC) is pleased to announce that The Guarantee Company of North America (The Guarantee) has maintained its support of the Broker Identity Program at the Full Partner level.

The Program’s centre-piece is the BIP symbol known as the BIPPER. The symbol captures the value that insurance brokers bring their clients: choice, coverage, security and peace of mind. By investing in the program, The Guarantee supports a campaign whose purpose is to raise awareness of the value of the insurance broker distribution network. 

“At The Guarantee we know the importance of working with the independent broker channel. We are proud to be in our fourth year of sponsoring the Broker Identity Program at a Full Partner Level,” said The Guarantee CEO, Alister Campbell. “We have been investing in our technology to make it easier to do business with The Guarantee, and will continue to show our commitment to brokers throughout 2014, and beyond.”

IBAC Chief Executive Officer Dan Danyluk added: “The Guarantee has a long and well-established history and is a valuable partner to its brokers. The Guarantee appreciates the advisory role brokers play in dealing with consumers by providing unbiased, informed, and experienced knowledge in the insurance marketplace.”

Launched 25 years ago, the mission of the Broker Identity Program is to promote the value and professionalism of the insurance broker to consumers, insurers and governments. It is a branding campaign for over 35,000 insurance brokers.

About The Guarantee:

The Guarantee Company of North America is a leader in specialty insurance within the North American marketplace. They offer in-depth knowledge and expertise in niche segments, including the construction industry, transportation, corporate programs and customized personal insurance. For more information visit

About IBAC:

Founded in 1921, the Insurance Brokers Association of Canada is a federation of 11 provincial and regional associations of property and casualty insurance brokers across Canada.  These associations represent approximately 35,000 insurance brokers in virtually every community across the country. As a not for profit organization, IBAC is neither an insurance company nor does it sell insurance products or represent insurance companies.

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