Canadian Underwriter

Keyword
advertising

colored doors in a room representing the concept of choice
News Insurance

Thanks for the memory: ensure customers recall your brokerage

September 13, 2021 Brooke Smith

There are the characters: Geico’s gecko. Progressive’s Flo. There are the jingles: Nationwide is on your side. We are Farmers… These marketing tactics immediately evoke the company — and insurance. But if you’re representing many insurance companies, how do you…
News Insurance

How coverage for “idea misappropriation” landed this insurer in court

July 3, 2019 by Greg Meckbach

Commercial coverage for advertising liability could be a little broader than some underwriters may think. In a decision rendered on a coverage dispute, British Columbia’s appeal court ruled on June 28 that Lloyd’s Underwriters has a duty to defend Blue…