Before asking customers for online reviews of their insurance purchases, brokers and insurers should give their clients 5 to 13 days to reflect on the experience and the product, a recent Harvard Business Review article suggests. “If they’re asked to…
COVID-19 has shown that Canadians appreciate insurance agents and brokers with good attitudes and product knowledge. But insurance companies are still struggling with basic service issues like phone wait times, billing/payment, and policy cancellation, according to an analysis of more…
Bad publicity is still publicity, provided you take it seriously and handle it correctly. “Reviews let us see how we’re doing and allow other potential customers to see how we’re doing in creating the best possible experience for our customers,”…