Expanding brokerage announces rebrand, new approach to insurance
February 16, 2022 by Jason ContantOntario brokerage Mitchell & Whale Insurance Brokers has announced it is rebranding its company under the new name Mitch. Announced on Valentine’s Day, the rebrand will officially launch in late March and will be accompanied by a new value proposition…
’Tis the Season: How to explain motorcycle and snowmobile coverages to clients
November 23, 2021 Brooke SmithYou may be getting a few calls about cancelling motorcycle insurance. Unlike automobiles, however, motorcycles (and snowmobiles) have seasonal insurance coverage that distributes payments for the riding season over the course of a year. But many riders don’t understand why…
Online client reviews can help your brokerage
October 27, 2021 Brooke SmithBad publicity is still publicity, provided you take it seriously and handle it correctly. “Reviews let us see how we’re doing and allow other potential customers to see how we’re doing in creating the best possible experience for our customers,”…
Mitchell & Whale’s bold new plan to become a Top 20 brokerage by 2030
May 12, 2021 by Greg MeckbachBy aiming for a customer experience that consumers expect and receive from non-insurance companies, Mitchell and Whale is planning to become a Top 20 national broker by 2030. “We are not targeting an experience that we know exists inside of…
Why this broker takes exception to usage-based auto insurance app
June 19, 2018 by Greg MeckbachUsage-based insurance has raised the profile of insurers on consumers’ electronic devices, and this could be bad news for some brokers. Several auto insurers are using UBI to offer discounts based on data gather from telematics. That technology lets insurers…