As insurers and brokers increase their efforts to go digital, consumers still say they want an omni-channel and personalized experience, according to Ipsos survey results of more than 13,000 Canadian adults. “The preference to buy directly from the [insurance] company…
Thinking of abandoning your brick-and-mortar stores to appeal to the tech-savvy younger generations who love to buy everything online? Don’t just yet, suggests new research from broker management system provider Applied Systems and business intelligence research firm ORC International. Instead,…