Canadian Underwriter

Meet APRIL Canada’s new Regional VP’s

May 16, 2017   by APRIL Canada

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This month, APRIL Canada, the largest independent MGA in Canada, revealed that it was re-organising its senior management to enable a more regional focus across Canada.  “We have been doing a lot of thinking across our business.” states Nick Kidd CEO APRIL Canada, “ This has lead to some subtle but important changes. Across the country we recognize that the market is different, as are our various challenges, opportunities and strategies. For example, as a market leader in Quebec, our strategy in supporting our brokers is very different to Western Canada where we are building from a smaller scale”.

“In order to ensure we can achieve these strategies, take the right decisions quickly, and support our brokers in the best way possible across Canada, we have decided to implement regional teams with accountability for providing day to day service, underwriting, and develop partnerships with our brokers in each part of Canada”.

“APRIL is therefore excited to announce that with immediate effect:

Kent Pitkin will become our VP for Ontario . Kent has been with APRIL for two years now, leading our Commercial Lines operations across Canada and brings a highly solution oriented and partnership-based approach to our business. Kent is directly responsible to our broker partners in Ontario, in helping them find solutions to win and retain their clients.

Russel Morrison will become our VP for Western Canada with overall responsibility for supporting our broker partners in this region.  Russel is one of the founding fathers of APRIL in Canada, with a huge depth of experience in the MGA market, having founded and led Canada Worldwide in 1995 which was acquired by APRIL in 2008.

Sebastien Gabez will become our VP for Quebec and Atlantic Canada, in charge of supporting our broker partners in this region and our Commercial Lines operations.  Patricia Desjardins will also continue to report directly to me as our Director of Transport, Auto and Personal Lines. Both Sebastien and Patricia have operated as senior Executives at APRIL and demonstrated their highly broker focused and solution oriented approach, which is the DNA of our business.

In unison with this change, we also opened up our new office in Calgary during April – taking a bigger and brighter space to reflect our ambitions and strong intentions in the West. We also have four new underwriters joining our business at the start of May and I’m so excited to welcome them on board. We’re always looking for talented people who know how to put brokers first.”

To find out more about our approach, or the many “Out of the Box” specialty insurance offerings by APRIL Canada, brokers can look online to the company website on They can additionally opt-in to receive the monthly company newsletter and email communications, which have been very well received across the industry, and access an insurance news blog with a number of articles posted online and in social media in the last year.

To find out more about APRILs products and services click here:

Information about APRIL Canada:
APRIL Canada is the largest independent MGA in Canada backed by worldwide expertise in providing innovative insurance solutions for your hard to place insurance risks. Our ambition is to change the image of insurance by keeping things simple. Offering different perspectives, we are specialists in niches of non-standard insurance. With over 40 highly skilled specialist underwriters, APRIL develops and offers a wide range of tailor-made products across personal and commercial lines for your clients` special risks. True to its values and commitments, customer relationships are at the heart of what we do. Teamwork and partnership between underwriters and insurance brokers are central to providing the beast solution for insured clients. A relationship that is truly built on trust enables us to provide the best possible coverage. APRIL Canada has more than 130 employees, 4 offices Canada Wide, 45,000 Policy Holders and 2,500 Broker Partners.  By choosing APRIL you can be assured of high quality advice and excellent service. We provide made to order solutions, with each risk considered unique. Drawing on these key assets- the ability to tailor products, the high level of service and driven by a strong entrepreneurial culture, a strong customer relationship is the centre of everything we do at APRIL.

Please find out more about APRIL Canada at

You can contact as on or 1-855-745-1010.

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