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Brokers react to leadership changes at Aviva, Intact


January 18, 2018   by Greg Meckbach


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An insurance company’s top manager is “an important face” for brokers, but this does not necessarily mean that big changes will happen any time soon after the recent leadership changes announced by Canada’s top two property and casualty insurers.

London-based Aviva announced Tuesday that Colm Holmes is replacing Greg Somerville as CEO of Aviva Canada effective Mar. 1. A month earlier, Intact Insurance announced the retirement of its then-president, Jean-François Blais.

“Day-to-day, there is not usually any immediate impact” to brokers when an insurer has a senior leadership change, Chuck Byrne, executive director of the Insurance Brokers Association of British Columbia, said Thursday.

“But this industry is a people business,” Byrne told Canadian Underwriter. “It’s about relationships. Any broker-facing insurer staff, and especially top executives, definitely make a difference in the relationships.”

Louis Gagnon is now president of Intact’s Canadian operations. At Aviva Canada, Somerville will become a non-executive director. Intact and Aviva ranked first and second by net premiums written in 2016 in Canadian Underwriter’s 2017 Stats Guide.

“When you are looking at long-term talent, especially the quality of people like Jean-François Blais and Greg Somerville, they grow to become a very important face of the company to broker partners throughout the system,” Byrne said.

Aviva and Intact are “clearly very committed to the broker channel,” added Insurance Brokers Association of Canada (IBAC) CEO Peter Braid, who spoke to Canadian Underwriter Thursday. “They recognize the importance of the broker channel because it represents their main source of business.”

At Aviva, Holmes “will come into a significant portfolio, with lots going on in the Canadian market, and there will be a bit of a learning curve,” Byrne said.

Holmes’s roles with Aviva are CEO of Aviva U.K. General Insurance and chairman of Global Corporate and Specialty.

Aviva Canada is lobbying hard to address auto insurance fraud in Ontario and grew market share with its recent acquisition of the Royal Bank of Canada’s P&C insurance business.

The departures of Blais and Somerville come about a year after Rowan Saunders left RSA Canada to become CEO of Economical Insurance, and Heather Masterson (former CEO of MGA Totten Insurance Group) replaced Duane Saunders as CEO of Travelers Canada.


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4 Comments » for Brokers react to leadership changes at Aviva, Intact
  1. Maybe it’s just nostalgic reflection on an outdated loyalty model, destined for a place beside the ‘pro-rata wheel’ in the museum of antiquated insurance experiments, but I wonder if markets ‘exclusively’ committed to brokers are overly enthused with IBAC’s interpretation of “clearly very committed to the broker channel.”

  2. Charles Montorey says:

    Where were the Brokers ‘reactions’ in this article?

  3. paul armstrong says:

    There are bound to be changes by insurers in what they identify as “leadership” roles, but as the style of distribution by insurers change so do “leaders” who might be around for a short time similar to some of the distribution models within insurers. Brokers are the real conduit to consummers and although insurers will pump millions of dollars into group and direct programmes, they are experimenting and using broker/consumer dollars to offset. Isnt that similar to what governments do too?
    While singling out Aviva and Intact, there is little competition by other insurers to increase their portfolios. Wonder why?

  4. Leslie Dobos says:

    I have a couple of questions, which are…..

    1.Do you think Intact and Aviva, the Canadian operation, will merge ??
    2. Would the Ministry of Finance allow the merger of Intact and Aviva ?

    Leslie Dobos

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