Canadian Underwriter
Feature

CARSTAR launches new campaign


July 31, 2013   by


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With nearly 10 million square kilometres and close to one million kilometres of road to call home, Canadians are no strangers to the draw of the open road and to the significant role that a car can play in our lifelong journey. In a new campaign launched today, Canada’s largest collision & glass franchise network, CARSTAR, is aiming to celebrate the priceless moments in life’s journey that Canadians experience in – and with – their cars and to remind them that CARSTAR is there to help whenever they hit a bump in the road. Through television, social media and contesting CARSTAR will explore many of these moments and express the underlying theme that the joy is often in the journey, and not just in the destination.


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