CIAA’s Creative Strategic Plan Update

The Creative Strategic Plan (CSP) is moving forward as planned. The board met with members at the mid-year meeting in Toronto and appproval was obtained from members on the direction the CSP is mapped out to take. In the last couple of months, the CSP team has achieved the following:

• Met with membership at mid-year and obtained approval of the direction taken in the creative strategic plan.

• A strategy map has been set up and is being implemented. To help communicate the CSP strategy, “Strategy for Change,” a PowerPoint presentation, has been created. This will be provided to regional presidents who will present to the membership at the next opportunity.

• Communicating with the membership via e-blast has been implemented at the national level.

• Raising the profile of the CIAA has begun with a number of articles on CIAA and by association members recently published in trade magazines.

• Educational products have been prepared for webinar delivery to members. The first course on report writing was sold out and a second was offered. Other webinar courses are either in discussion or under development, including an Xactimate basic and advanced training seminar.

• Discussions have started with providers of products of value to independent adjusters at CIAA discounted rates.