Canadian Underwriter

Lindsey Morden changes name

April 1, 1999   by Canadian Underwriter

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Lindsey Morden Claims Services Ltd. has officially changed its name to Cunningham Lindsey Canada Ltd., a move to harmonize the company’s identity worldwide. “As a large, strong global company, sharing this common identity amongst our claims and risk management services illustrates our ability to provide seamless, consistent service around the world,” says Ken Polley, president of Lindsey Morden Group Inc.

Lindsey Morden had been marketed worldwide as Cunningham Lindsey — the product of a strategic alliance with Hambro Insurance Services Plc.-owned Cunningham Group. After it acquired Hambro in the fall of 1998, Lindsey began developing plans to bring its Cunningham moniker to North America. “We already had the working agreement with Cunningham International in place so it was generally agreed that the best thing to do was to use this brand name throughout the entire world,” says Coralie Nolan, Cunningham Lindsey marketing & communications.

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