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RSA POLAR PLUNGE FOR WWF ARCTIC CONSERVATION, FEBRUARY 26, 2014


February 26, 2014   by Canadian Underwriter


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Six RSA employees jumped into Lake Ontario on February 26 to raise funds and awareness for World Wildlife Fund Canada’s Arctic Conservation efforts. Martin Thompson, senior vice president of global specialty lines; Mark Edgar, senior vice president of HR; Scott Tabachnick, director of external communications; Ben Buckton, brand director; Ewen Cameron, vice president of plan benefits and strategic products, Johnson; and Akhilesh Chandy, head of marketing, Central Region, Johnson; took part in a polar bear dip off the Toronto shoreline, along with WWF-Canada and other corporate supporters, as part of its National Polar Bear Week. “RSA has had a strategic partnership with WWF-Canada for many years. We have partnered together on a number of research projects and we felt this would be a unique way to support them in their Arctic conservation efforts,” said Thompson. “Additionally, this is also about bringing awareness to the issue of climate change. As an insurance company, we are very much aware of the impact of severe weather on our business and industry.” The polar dip took place outside the Balmy Beach Club and, at the time of the jump, the participants had raised more than $7,000 with all donations being matched by Coca-Cola.