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25% of students report being a passenger in a car driven by a drunk driver


December 7, 2009   by Canadian Underwriter


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Twenty-five per cent of students surveyed by the Centre for Addiction and Mental Health reported being a passenger in a car driven by a drunk driver, and 17% said they drive after smoking cannabis.
These survey statistics are part of a new French-language campaign in Quebec called ‘Fini,’ launched by MADD Canada and Allstate Insurance Company of Canada.
Fini is touted as Canada’s first high school multi-media assembly program for French students.
Using video clips and personal testimonials projected on three large screens, the program is designed to get students’ attention and drive home the message that it is never okay to mix alcohol and/or drugs with driving.
The program includes statistics drawn from surveys conducted by the Centre for Addiction and Mental health.
For example, one in three people who die on Canada’s roads due to alcohol-related crashes are under the age of 25, the statistics reveal.
Road crashes are the Number 1 cause of teen death in Canada, the program’s statistics show. Alcohol is a factor in 45% of those crashes.
As the title sponsor for MADD Canada’s multi-media assembly program, Allstate Canada is helping to deliver Fini and its English counterpart, Wasted, to one million high schools students by June 2010.


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