May 31, 2013 by Canadian Underwriter
The majority of Canadians are not prepared for the effects of severe weather, according to a national poll conducted by Pollara.
Only 8% of respondents believe Canadians in general are very actively preparing for severe weather. Similar numbers say this about the people in their province (9%) and in their communities (12%). Nonetheless, 22% say that members of their own households have been preparing very actively.
The Insurance Bureau of Canada (IBC) released the results of the poll Friday in Vancouver at the opening of the Federation of Canadian Municipalities (FCM) Annual Conference. IBC is a major sponsor of FCM and works to increase awareness of dealing with severe weather realities.
Some of the other findings of the Pollara research include:
Overall, Canadians do not have good awareness of which weather damage is covered and which isn’t covered by home insurance policies, the results suggest. Many answer specific questions incorrectly and significant numbers can offer no opinion at all. For example:
“The insurance industry is on the front lines when disaster strikes so we would like to see these numbers improve,” said Don Forgeron, IBC’s president and CEO.
“We are very aware of the costly and devastating impact of severe weather,” he added, saying that preparation and adaptation are key to reducing losses. “Insured losses as a result of severe weather have been above or near $1 billion in each of the past four years, but there is no way to measure these huge losses in human terms. Homes flooded, cars smashed, trees uprooted, roads washed out and businesses interrupted all take a toll on the lives of those affected.”
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