December 5, 2014 by Canadian Underwriter
Effective crisis response demands companies be prepared in advance of a security breach to better protect their brand reputations and reassure their customers, suggests Affect, a New York City-based public relations and social media firm that specializes in technology, healthcare and professional services.
To properly respond to a crisis, the four phases of crisis management – readiness, response, reassurance and recovery – “must be ready to go at a moment’s notice,” Sandra Fathi, president of Affect, says in a company statement issued Wednesday. These stages include developing materials messages and prepared statements, preparing delivery channels such as hotlines and social media platforms, and training employees regarding awareness and organizational procedures, Fathi says.
Affect offers four tips meant to help companies safeguard their reputations and reassure their customers following a security breach.
Every company needs to demonstrate three things in the wake of a data breach, Adam Levin, chairman and founder of IDT911, a provider of data risk and identity management services, said in an interview with ABCNews.com. “Urgency, transparency and empathy are all critical,” Levin emphasized.
“Cyber breaches, specifically Distributed Denial of Service (DDoS) attacks, will continue to be a serious issue as attackers become more agile and their tools become more sophisticated,” adds Radware, a global provider of application delivery and application security solutions.