IBAO revamps its vision and mission statements

The Insurance Brokers Association of Ontario (IBAO) is unveiling its new vision and mission statements.

IBAO’s board of directors developed the statements as part of their 2012-2014 Strategic Plan.

The new IBAO vision statement is as follows:

“IBAO is the industry leader that drives collaboration to implement innovative solutions.”

The previous vision statement was:

“IBAO is the leader in the insurance industry providing resources, advocacy and education to its community of insurance professionals in the interests of consumers.”

The vision statement is intended to reflect IBAO’s belief that the industry is approaching a crossroad and if the right path is chosen, it will mean success for all stakeholders that are true supporters of the channel, an IBAO release says.

IBAO’s new mission statement going forward is:

“To be the advocate for the independent insurance broker driving collaboration between members, consumers and other stakeholders resulting in innovative solutions for the betterment of the industry.”

Its former mission statement was:

“To preserve and enhance the value and integrity of the independent broker insurance distribution system and to be recognized as an invaluable resource to and by broker members.”

The new mission statement “clearly shows where we are going and why,” the release continues. “As you can see, there is nothing reflective or passive about this mission statement. We will advocate for our members, we will drive collaboration between all stakeholders, including consumers and government,” said Randy Carroll, IBAO’s CEO.