IBC shuffles its executive staff

Insurance Bureau of Canada (IBC) has appointed Don Forgeron as vice-president, Ontario and Barb Sulzenko-Laurie as its new vice-president of policy.
Jane Voll, the IBC’s immediate past vice-president of policy, becomes special advisor to the president in order to complete the industry’s critical submission at this time to the Automobile Insurance Rate Board in Alberta. “She will leave IBC on the first of June after more than 15 years of exceptional service to IBC and to the industry, in order to pursue other career opportunities,” says an IBC memo.
Forgeron most recently served as the vice-president of the Atlantic region, and is replacing Bonnie Lysyk who “decided to pursue other opportunities,” according to the memo.
“With the Bill 198 Review of Ontario’s auto insurance legislation set to begin shortly, [Forgeron’s] considerable expertise in government relations and auto reform as vice-president, Atlantic over the past 15 years will bring strong leadership in carrying out our key Ontario auto strategy at a most critical moment,” the IBC memo said of Forgeron’s appointment.
“This task will be given greater policy support than ever, as Barb Sulzenko-Laurie takes on the key position of vice-president of policy,” the memo continues. “Her invaluable knowledge of the Ontario auto insurance regime, as well as that of other auto insurance systems in the country, will ensure that IBC’s auto reform proposals are thorough, creative and workable.”
Mary Lou O’Reilly, in addition to being vice-president of public affairs and marketing, is taking on the new role of chief of staff to the president in an effort to integrate the bureau’s initiatives across the organization, the memo continues.
Bill Adams takes over leadership of the Atlantic office as acting vice-president. To date, he has worked as manager of government relations in the Atlantic region.