Canadian Underwriter
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ICBC shows support to road check program


December 1, 2010   by Canadian Underwriter


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Insurance Corporation of British Columbia (ICBC), the B.C. provincial government and police are launching CounterAttack road checks across the province during the month of December to raise awareness and reduce impaired driving crashes.
ICBC supports CounterAttack through enhanced police enforcement and an awareness campaign. The campaign includes TV and radio advertisements; ICBC provides businesses, sports facilities and community groups with CounterAttack materials.
In addition, ICBC is supporting Operation Red Nose in 17 communities across B.C. The volunteer service provides safe rides home to drivers who have been drinking or feel unfit to drive during the holiday season.


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