Mercedes-Benz Financial announces new auto insurance plan

Mercedes-Benz Financial Services Canada has announced a new affinity auto insurance plan for drivers of the luxury brand’s vehicles.

The First Class Insurance program was developed by Marsh Canada Ltd. and Aviva Canada Inc. The program is brokered by Marsh and serviced by OIS Ontario Insurance Service Limited and by Services D’Assurance Youville Inc. in Quebec.

It is underwritten by subsidiary companies of Aviva Canada, including Scottish & York Insurance Co. Ltd., Traders General Insurance Co. and Elite Insurance Co. 

The program will be the first of its kind in Canada, according to the company. It will also be the only branded auto insurance program sponsored by a luxury auto finance company.

“First Class Insurance is a pioneering program that will further differentiate the overall

Mercedes-Benz driving experience for our valued customers,” Stefan Karrenbauer, the company’s president and CEO said in a statement. “The program was designed to protect our customers while providing a high-level of service that is truly commensurate with the Mercedes-Benz brand.”

According to a company statement, the new program includes:

• Preferred auto insurance rates, including multi-vehicle discounts
• Repairs performed at a Mercedes-Benz approved collision centre
• Genuine Mercedes-Benz replacement parts
• New car replacement if a vehicle is a total loss within the first five years
• Preferred residential insurance rates, including multi-policy discounts

Mercedes-Benz Financial also has a suite of related products including lease protection, tire and rim protection and the First Class Guaranteed Auto Protection. Customers can request quotes online through www.mercedes-benz-insurance.ca