RSA “big on…” new ad campaign

Fresh off its completed acquisition of GCAN Insurance, RSA Canada has launched a new advertising campaign, We’re big on…, which highlights the company’s strengthened position in the commercial lines space.
RSA Canada says its new ad campaign, launched on Mar. 23, 2011, is its largest commercial-focused marketing campaign, aimed at both brokers and their customers.
The campaign was created in partnership with Carlson Marketing. It includes print advertisements in daily news and trade publications, as well as an online call-to-action for brokerages.
“The new campaign demonstrates the size and scale of our global footprint,” said Brian King, vice president of marketing at RSA Canada. “We’re big on… speaks to the strength and range of our business in the commercial insurance space, highlighting some of the impressive Canadian feats we have insured through our proud heritage.”