Scotiabank Group opens its second retail insurance centre

Scotiabank Group has opened a second retail ScotiaLife Financial Insurance Centre, located in downtown Toronto.
“With the success of the first ScotiaLife Financial Insurance Centre in Mississauga, the new centre located on the concourse level of the Bay Adelaide Centre in Toronto further solidifies the bank’s strategy to explore and grow this distribution channel,” Scotiabank Group said in a press release. “Both centres will offer home and auto insurance along with the three new [individual] term [life insurance] products and will be staffed by fully licensed life and health and home and auto insurance agents.”
“As we continue to develop our brand and carve out our place in the market, it is important for us to have a strong presence in the eyes of the consumer,” said Mark Cummings, senior vice president and head of Canadian insurance at Scotiabank. “We feel that our brand positioning of ‘Surprisingly Simple Insurance’ resonates extremely well, and reflects not only our product focus but also our value proposition.”