SGI now a full partner in brokers’ BIPPER prgram

SGI Canada (SGI) is now a full partner of the Broker Identity Program, according to Insurance Brokers Association of Canada (IBAC).
The program has been in effect since 1989 and serves as a branding campaign for insurance brokers.
We are pleased that an insurer as innovative as SGI supports the ability to represent the very best when it comes to choice for consumers of insurance, IBAC CEO Dan Danyluk said in a press release. Brokers dealing with SGI Canada can be proud of the companys support for the brokerage distribution network.
The programs symbol, the BIPPER, is intended to exemplify value in coverage and security. By supporting the program, SGI continues to promote the message being delivered by brokers to clients, IBAC says.
It is crucial that brokers brand themselves around one voice when dealing with legislators and regulators, SGI president and CEO Jon Schubert said. This is why we believe that the BIP has effectively embodied this united voice and continues to represent the brokerage distribution network as one that best serves consumers.