Western Financial launches new direct arm to target Alberta’s urban markets

Western Financial Group, which provides insurance services in rural communities across Western Canada, is now setting its sights on Alberta’s urban markets.
Western Direct Insurance, a new subsidiary of Western Financial Group, has begun offering direct home and auto insurance by telephone and over the Internet to consumers in Calgary, Edmonton and smaller Alberta cities, underwritten by The Personal Insurance Company.
“We’ve been planning to expand into the cities for some time, and we feel the direct approach provides an effective and efficient way to establish our brand in the highly competitive urban markets,” said Scott Tannas, president and CEO of Western Financial Group. “We are launching first in Alberta cities, with plans to later expand into other urban centres in the West.”
Over the next several weeks, Western Direct will be launching an extensive advertising campaign including television, radio, direct mail and online promotion. The campaign is based on the theme: ‘Insurance is Boring. So we made saving easy.’
Western Direct is offering a full range of personal insurance products, including home, auto, motorcycle, recreational vehicle, and watercraft coverage – along with pet insurance – all available over the telephone or online.
Consumers can learn more by visiting the Western Direct website, westerndirect.ca, or by phoning 1-855-674-6338.