What’s New: In Brief (June 06, 2007)

Volunteers at more than 70 CARSTAR collision repair centres across the country are getting ready to soap it up as part of an ongoing campaign to help the thousands of young Canadians battling cystic fibrosis (CF).
The fourth annual CARSTAR Soaps it Up National Car Wash Day takes place on June 16, 2007.
Last year, CARSTAR volunteers washed more than 5,000 cars and raised over $60,000.
This years campaign, which takes place on Fathers Day weekend, also shines the spotlight on dads especially the many dedicated dads who care for the special needs of children living with CF.
CARSTAR is encouraging kids and families to make a car wash ticket a gift for dad this Fathers Day and help support these hero dads, CARSTAR said in a press release.
Cystic fibrosis is a fatal genetic disease affecting young Canadians. It attacks primarily the lungs and the digestive system and requires a daily regime of intensive physical therapy and medications.
All proceeds from the car wash will support the Canadian Cystic Fibrosis Foundation (CCFF) and other local fundraising organizations. In 2007, the CCFF will fund more than 50 research projects that together explore all aspects of the CF puzzle, including research into lung transplantation.
Tickets for the car wash cost $5 each and include a coupon for a free Quiz Kidz Meal at participating Quiznos Sub locations and the chance to win a California Dreamin Vacation. More information about the fundraising is available online at www.carstar.ca.

Gore Mutual has changed its logo to include a maple leaf, symbolizing its tradition of serving families and businesses in Canada for more than 168 years.
“It was time to update our logo and raise the profile of our brand,” said Kevin McNeil, president and CEO of Gore Mutual.
“We worked closely with our employees and broker partners to identify how our logo could better reflect the company we are today and our vision for the future,” added Sara McLennan, Gores director of marketing and product innovation.
The new logo continues to display the eternal flame banded within a G, in keeping with the companys traditional roots. But emerging from the flame is a stylized maple leaf that is designed to represent the company’s long history in Canada.
“We are proud of our heritage,” said McNeil. Our clients want to deal with a company that offers a stable, long-term solution.
We also understand the importance of an unbiased insurance advocate who works for the client, not the insurance company. That is why we work exclusively with independent brokers.”