What’s New: In Brief (April 08, 2008)

Aviva Canada, has re-branded its subsidiaries Pilot Insurance Company and Scottish & York Insurance Co. Ltd. Moving forward the companies will be known as Aviva Pilot and Aviva Scottish & York.
Aviva, which has been insuring Canadians since 1906, was created out of an amalgamation of numerous insurance companies. The company is in the final stages of creating a single corporate brand.
“By adopting the Aviva brand mark, Aviva Pilot and Aviva Scottish & York clearly become part of the ‘One Aviva’ value proposition for consumers and insurance brokers in Canada,” Aviva Canada president and CEO Robin Spencer said in a press release.

ING Insurance has launched a new and improved ‘my name Identity Theft Assistance Plus’ product in Ontario.
The product reimburses basic expenses associated with identity theft. Furthermore, it covers the costs of:
replacing any stolen government-issued identification;
legal fees incurred to recover any assets someone else fraudulently acquired; and
up to four credit reports and 12 months’ worth of credit monitoring.
Along with providing the enhanced coverage, ING Insurance is collaborating with Fellowes, a global manufacturer of business machines, and TransUnion, a leader in credit and information management, to educate Ontario consumers and encourage them to take a more proactive role in protecting themselves from identity theft.
“Surveys have shown that while most people have heard of identity theft, they are not well informed as to exactly what it is and how it happens,” said Chris Ross, product development manager for ING Insurance. “The education campaign we have launched in Ontario is critical to ensure our customers understand the scope of the problem and more importantly how to protect themselves from becoming victims.”