What’s New: In Brief (September 25, 2008)

The Canadian Insurance Claims Managers Association (CICMA) established its executive at its annual general meeting Sept 12-15 in St. John’s, Nfld.
The newly inaugurated executive for 2008-2009 is:
Past President: Ron Bouwmeister, AVIVA Canada, Toronto, Ont.
President: Ralph Best, Munn Insurance, St. John’s, Nfld.
Vice President: Linda Brunette, Allstate Insurance, Montreal, PQ
Treasurer: Lyndon Frieson, Red River Valley Mutual Insurance, Altona, Man.
Secretary: John Saragosa, Federated, Mississauga, Ont.

The Insurance Brokers Association of Canada (IBAC) is poised to launch a new television ad campaign featuring the association’s trademark purple blanket part of the IBAC logo identifying member brokers across the country.
The ads show scenes of people sleeping comfortably and peacefully, interspersed with brokers interacting with their clients, in their homes or businesses.
IBAC and its advertising agency, Thursby & Associates, produced one 30-second commercial and three 15-second spots.
Brokers across Canada will be offered special versions of the 30-second commercial to allow them to personalize it on a local or regional basis, supplementing the national network TV buy.