What’s New: In Brief (March 12, 2009)

Aviva Canada has teamed up with Thinkfirst Canada to deliver Aviva Brain Day in Grade 5 classrooms across the country, aimed at promoting brain and spinal cord injury prevention.
Although children and youth make up only 17% of the Canadian population, they account for a staggering 30% of all traumatic brain injuries in the country, an Aviva press release notes. Research shows that 90% of all injuries are predictable, preventable events.
Aviva Brain Day is a half-day of hands-on sessions that teach students how their brains and spinal cords work, what happens when they are damaged and how they can protect themselves and their friends from injury, a ThinkFirst release says.
“Preventing up to 88% of brain injuries, wearing a bike helmet is really like insurance for your brain,” said Robin Spencer, CEO of Aviva Canada, Brain Day’s lead corporate sponsor.
“Aviva’s partnership with ThinkFirst is really a perfect fit for us: we’re both in the business of protecting the future.”

Ninety per cent out of 343 Canadian senior financial executives surveyed by PricewaterhouseCoopers (PwC) consider reporting on the environmental and social impacts of their companies to be important, but only 36% actually have an effective strategy in place for managing these issues.
PwC’s Corporate Sustainability Reporting — Executive Research Report reports on the results of its survey across Canada in a variety of sectors, as well as on the insights of individuals who participated in an executive research forum.
Forty-one per cent of those in finance and insurance reported developing an effective strategy for managing sustainability issues relative to their business goals.