What’s New: In Brief (February 03, 2010)

The Insurance Brokers Association of Ontario (IBAO) has launched a social media campaign featuring a new blog and Twitter account.
IBAO’s goal with the campaign is to further develop and empower its community of brokers to better educate consumers and media on insurance-related issues and coverage tips. The social networking initiative is to keep stakeholders informed of upcoming initiatives, press releases and community events.
The campaign will also further develop as the year progresses, with new forms of social media strategies gradually being introduced.
“We are so excited to dive into the dynamic world of social media,” said IBAO CEO Randy Carroll.
“This initiative will allow the association to reach out on a whole new level to our membership, consumer community and the media.”
The blog can be found at: www.ibao.org/blog
‘Tweets’ can be followed at: www.Twitter.com/ibaontario

Ellen MacDonald has joined Catlin Canada as senior underwriter of casualty.
She has 24 years of underwriting experience in the domestic insurance marketplace. Her most recent position was manager with GCan’s Central Region casualty division.
Prior to that, MacDonald held posts with Aviva, Commercial Union and Crum & Forster.